Discover the brand!

Discover the brand!

After 31 successful years in the accessories business, Kipling’s aim now is to unify the brand under one global creative
vision. Over the last 18 months territories the world over have been working to unleash the full potential of the brand by focussing on its roots. By looking back to humble beginnings and recognising the history, we have been able to highlight and build upon the evolution.

Moving forward, Kipling will focus on millennials both male and female, with unisex collections. Inspiring people to come as they are, lighten their step and go their own way. Communication channels, both online and offline, will adapt gradually to this exciting new brand purpose and identity. We have seen this concept extend from product, to ecommerce and will be implemented globally across all stores.

To kick-start this new retail concept Kipling EMEA will see several new retail stores open in 2019; including two Italian pop-up stores, two brand new doors in Mexico and three new partnership stores in Naples, San Marino and Cyprus. The first of many new concept stores opened in Hongkong & Singapore mid-2018 and further store re-fits and openings are planned for the first half of 2019 with a planned completion date of 2021.

The new retail concept sees the use of concrete and exposed brickwork bring elements of busy city life into the store whilst celebrating the urban jungle through decorative plant life and green feature walls. Each store also features a colourful monkey mural, created by local artists to celebrate the playfulness that Kipling is synonymous with; and make each store as unique as the city it resides in.

New personalisation areas will allow customers to express themselves through custom embroidery and embellishments, creating an opportunity for people to come together to create something unique. 

ABOUT KIPLING
At 31 years young, Kipling was founded in Antwerp, in 1987 and is now sold in 68 countries across the globe. Every bag comes with its own monkey mascot, each one named after a Kipling employee from around the world. Famous for providing
stylish and beautiful bags for every occasion, a Kipling bag is sold every two seconds, somewhere in the world – that’s a lot of bags.

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About Kipling

We empower you to go your own way. That’s why we’ve merged thoughtful designs with casual coolness.

We design bags to inspire mobility and lighten your life. #LiveLight kipling.com


How did it all start?

Our tale is one of great passion and creativity (plus the odd stroke of luck!) that goes back to the spring of '87. That was the year when three young designers pals in Antwerp stumbled upon a happy accident on a loom and discoverd crinkled nylon fabric... and voila, the idea for Kipling was born. Having hit upon a winning formula they wasted no time in creating the affordable, sporty and functional bags and lifestyle essentials that have gone on to become wardrobe favourites for women in 65 countries across the world.

Kipling collaborations

Since 2006, our spirit of playful adventure has led us to collaborate with some of the most exciting young designers around. These fashion-forward special collections have seen us work with fresh global talent including Cathy Pill (Belgium), El Delgado Buil (Spain), Gloria Coelho (Brazil), Girls from Omsk (Belgium) Helena Christensen (Denmark) and Peter Pilotto (UK). Who’ll be next? Keep your eyes peeled!

VF Corporation (NYSE: VFC) is a global leader in the design, manufacture, marketing and distribution of branded lifestyle apparel, footwear and accessories. The company’s largest brands are The North Face®, Vans®, Timberland®, Wrangler®, Lee®and Nautica®. For more information, visit www.vfc.com.

Did you know?

Kipling is sold in 67 countries

Every 2 seconds a Kipling bag is sold

35 million women have bought Kipling since 1987

Kipling
VF Europe - Kipling Division
Fountain Business Park
C. Van Kerckhovenstraat 110
2880 Bornem